Become part of The Business of Plugging In^SM, Detroit's second annual plug-in electric vehicle (PEV) conference. The conference is scheduled for Tuesday, October 12 – Thursday, October 14, 2010, and it will convene at the Detroit Marriott Renaissance Center, downtown Detroit. The Business of Plugging In will bring together a diverse mix of leaders from the automotive, utility, education and new technology industries as well as policymakers from the regulatory and legislative branches, financiers and researchers for three days of business development, education and networking.

Sponsoring The Business of Plugging In is an easy and cost-effective way to set your company apart from the competition and position it at the forefront of this emerging sector.

As a sponsor, you’ll benefit from:

• increased brand recognition
• maximum exposure for your products and services
• broader contact with key suppliers and customers

There are a variety of options that reflect presenting, associate and supporting sponsorship packages as outlined in the following pages. For further information, please contact The Fulkerson Group at (248) 593- 9740 or via email at emily@fulkersongroup.com

Exhibit Space Pricing

Companies exhibiting large product displays will be set up in a designated location in the Renaissance Center. Companies that do not have large display size requirements will be located adjacent to the conference session entryways. Two (2) worker badges will be distributed per booth, but conference registrations must be purchased separately.

Display Rates (Price for space only)

• 10’ x 10’ display - $3,250
• 10’ x 20’ display - $6,250
• 20’ x 20’ display - $12,500

Ballroom Rate (8’ skirted table included)

• 10’ x 10’ display - $2,500

Premium Sponsor Packages

Presenting Sponsor – $75,000

This premier level of sponsorship provides top-of-the-line affiliation with The Business of Plugging In conference. DTE Energy and General Motors are the Presenting Sponsors to date.

Presenting Sponsor Acknowledgment & Status

• Status to be recognized as:

The Business of Plugging In
Presenting Sponsors: DTE Energy & General Motors and Company Name, Company Name
Associate Sponsors: Company Name, Company Name, Company Name
Hosted By: Center for Automotive Research

Additional Benefits Include:

• Presenting sponsor logo recognition on The Business of Plugging In website with hyperlink
• CEO programming opportunity as mutually determined by CAR representatives
• Company logo posted on the slide presentation prior to the plenary sessions, recognition as Presenting Sponsor
• Presenting sponsor acknowledgement from podium during plenary sessions
• Presenting sponsor logo recognition on event signage
• Presenting sponsor designation on company representative name badges at the conference
• Opportunity to use conference name and trademark in promotional materials, as reviewed and approved
• Logo, company listing and brief profile on conference website
• Logo recognition and company listing in pocket agenda distributed on-site
• Ability to telecast a 2-3 minute video at the conference (subject to review, aired during breaks only)

Exhibit Opportunity:

• A minimum 20’ by 20’ exhibit area in assigned expo area (exhibitor to pay move-in, move-out expenses)
• Priority selection of exhibit location provided

Media Opportunities

• Ability to stage press conference event as scheduled/approved by Conference Leadership Committee
• Presenting sponsor recognition in conference press kit and related materials
• Presenting sponsor recognition at conference press events and announcements
• Ability to distribute promotional information within Media Center

Advertising Opportunities

• Presenting sponsor recognition in official conference trade advertising provided by media partners
• Presenting sponsor logo recognition on conference website home page and sponsor page
• Banner ad (two each, each double-business card size) on conference website

Five (5) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Media Center
• Welcome Reception
• Networking Lunch
• Industry Dinner

Presenting sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 4).

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Associate Sponsor – $35,000

This second tier of sponsorship provides exceptional visibility and affiliation with The Business of Plugging In Conference in an impactful way. Only three sponsor positions are available in this category.

Associate Sponsor Acknowledgement & Status

• Status to be recognized as:

The Business of Plugging In
Presenting Sponsors: DTE Energy & General Motors and Company Name, Company Name
Associate Sponsors: Company name, Company Name, Company Name
Hosted By: Center for Automotive Research

Additional Benefits Include:

• Associate sponsor recognition on The Business of Plugging In website as associate sponsor with hyperlink
• Company logo posted on the slide presentation prior to plenary sessions, recognition as Associate Sponsor
• Associate Sponsor logo recognition on event signage
• Associate Sponsor designation on company representative name badges at the conference
• Opportunity to use conference name and trademark in promotional material, as reviewed and approved
• Logo and company listing on conference website
• Logo recognition in pocket agenda distributed on-site

Exhibit Opportunity:

• 10’ by 20’ exhibit area in assigned expo area (exhibitor to pay move-in, move-out expenses)
• Priority selection of exhibit location upon availability

Media Opportunities:

• Associate sponsor recognition in conference press kit and related materials
• Associate sponsor recognition at conference press events and announcements
• Ability to distribute promotional information within Media Center

Advertising Opportunities:

• Associate sponsor logo recognition on conference website home page and sponsor page
• Banner ad (two ads, each business card size) on conference website

Three (3) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Associate sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

Additional Sponsorship Opportunities

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Industry Dinner Co-Sponsor – Location: TBD – Fee: $15,000/each company - SOLD

This sponsorship provides concentrated brand presence and affiliation with a distinguished event during The Business of Plugging In Conference.  The Industry Dinner will take place the evening of the first full day of the conference.  Conference participants will attend the dinner as well as speakers, sponsors and industrialists alike at this off-site professional, yet intimate gathering.  Only two sponsors will affiliate with this dinner.

Industry Dinner Sponsor Acknowledgement & Status

• Company logo on event-specific signage and tent cards
• The opportunity to display product and/or literature at the event

Additional Benefits Include:

• Company recognition on The Business of Plugging In website as Industry Dinner sponsor with hyperlink
• Company logo posted on the slide presentation throughout the Industry Dinner
• Industry Dinner Sponsor logo recognition on event signage at the event
• Industry Dinner Sponsor designation on company representative name badges at the conference
• Opportunity to use conference name and trademark in promotional material, as reviewed and approved
• Logo and company listing on conference website
• Logo recognition in pocket agenda distributed on-site at conference

Exhibit:

• 10’ by 10’ exhibit space in assigned expo area  (sponsor to pay move-in, move-out expenses)

Media Opportunities:

• Industry Dinner Sponsor recognition in conference press kit and related materials
• Ability to distribute promotional information within Media Center

Advertising Opportunities:

• Industry Dinner Sponsor logo recognition on conference website home page and sponsor page
• Banner ad (two ads, each business card size) on conference website

Two (2) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Industry Dinner sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

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Exclusive Welcome Reception Sponsor – $20,000

This exclusive sponsorship provides exceptional visibility and affiliation with The Business of Plugging In Conference in VIP networking environment. The Welcome Reception will take place at the Detroit Marriott at the Renaissance Center the first day of the conference. Only one sponsor may affiliate with the reception.

Welcome Reception Sponsor Acknowledgement & Status

• Company logo on event-specific signage and tent cards
• The opportunity to display product and/or literature at the event

Additional Benefits Include:

• Company recognition on The Business of Plugging In website as Welcome Reception sponsor with hyperlink
• Company logo posted on the slide presentation throughout the Welcome Reception
• Welcome Reception Sponsor logo recognition on event signage at the event
• Welcome Reception Sponsor designation on company representative name badges at the conference
• Opportunity to use conference name and trademark in promotional material, as reviewed and approved
• Logo and company listing on conference website
• Logo recognition in pocket agenda distributed on-site

Exhibit:

• 10’ by 10’ exhibit space (sponsor to pay move-in, move-out expenses)

Media Opportunities:

• Welcome Reception Sponsor recognition in conference press kit and related materials
• Ability to distribute promotional information within Media Center

Advertising Opportunities:

• Welcome Reception Sponsor logo recognition on conference website home page and sponsor page
• Banner ad (two ads, each business card size) on conference website

Two (2) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Welcome Reception sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

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Conference Name Badge Lanyard Sponsor – $12,500 - SOLD

Conference Attendees will display their conference credentials via a lanyard supported by your company. The exposure opportunity will allow you to promote your company with logo recognition on the lanyards.

Sponsored Event recognition:

• Company logo on conference credential lanyards worn by all attendees

Sales and marketing opportunities:

• Company logo will be posted on The Business of Plugging In website sponsor section
• Recognition in pre-conference promotions related to credentials
• Listing in the pocket agenda as a credential/lanyard sponsor
• Recognition of credential/lanyard sponsorship on event signage

Two (2) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Lanyard sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

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Public Day Presenting Sponsorship - SOLD

This exposure opportunity is exclusive and gives your company the opportunity to reach an expected 600
visitors on the final day of the conference. Consumers, students and industrialists alike are permitted to attend the conference on Public Day to access the final conference sessions and experience the exhibits on display in the expo hall.

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Networking Lunch Co-Sponsorship – $7,500 (two companies per lunch per day)
1 position SOLD; 3 positions available

Get your company noticed while attendees take a break for lunch on Tuesday and Wednesday. This exposure opportunity is a perfect combination of timing and location.

• Tuesday - Formal lunch with speaker
• Wednesday - Formal lunch with speaker

Sponsored Event recognition:

• Company logo on event-specific signage and tent cards
• The opportunity to display product and/or literature at the event
• Ability to telecast a 2-3 minute video during lunch hour

Sales and marketing opportunities:

• Company logo will be posted on The Business of Plugging In website page promoting the Lunch on the respective day
• Recognition in pre-conference promotions related to the Lunch
• Listing in the pocket agenda as the Lunch sponsor
• Recognition of Lunch sponsorship on event signage

One (1) registration providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Networking Lunch Co-Sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

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Registration Co-Sponsorship - $5,000 (2 positions) - SOLD

Attendees will enter the Detroit Marriott at the Renaissance Center and will be welcomed by the support of your company. The exposure opportunity will allow you to promote your company.

Sponsored Event recognition:

• Company logo on event-specific signage, directional signage and tent cards
• The opportunity to display product and/or literature at the registration table

Sales and marketing opportunities:

• Company logo will be posted on The Business of Plugging In website page under the registration page
• Recognition in pre-conference promotions related to the registration process
• Listing in the pocket agenda as a Co-sponsor of registration
• Recognition of registration Co-sponsorship on event signage

One (1) registrations providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Registration Co-Sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

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Conference Breakfast Co-Sponsorship – $5,000 (four positions available two companies per breakfast two day)

This sponsorship opportunity gives you the ability to promote your company via access and on-site recognition at the continental breakfast.

Sponsored Event recognition:

• Company logo on event-specific signage and tent cards
• The opportunity to display product and/or literature at the event

Sales and marketing opportunities:

• Company logo will be posted on The Business of Plugging In website page promoting the Breakfast on the respective day
• Recognition in pre-conference promotions related to the Breakfast
• Listing in the pocket agenda as the Breakfast sponsor
• Recognition of Breakfast sponsorship on event signage

One (1) registration providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Conference Breakfast Co-Sponsor will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

Other Sponsorship Opportunities for The Business of Plugging In Conference Include:

Sponsorship Opportunity to be a Participating Charging Station Provider at the 2010 BPI Ride & Drive Track - $5,000 (Non-Exclusive)

The Ride & Drive track will be set-up in two parking lots outside of the Renaissance Center (across the street and slightly north of GM World & the Wintergarden area, within two minutes walking distance). The track will be available for both industry attendees and media to drive. Vehicles participating in the Ride & Drive track continue to be confirmed but include to-date the Chevrolet Volt, Nissan LEAF, Ford Focus BEV and Mercedes Smart ForTwo EV.

Sponsor Opportunity & Event Recognition:

• The opportunity to provide charging station product to be utilized by participating Ride & Drive track vehicles (Sponsor may provide at least 2 fully functioning charging stations; no more than 3 stations. Stations must be free-standing pedestals; no wall-mounted models.)
• The opportunity to distribute company collateral/literature at the Ride & Drive track
• Company logo on event-specific signage, directional signage and tent cards

Display Opportunity:

• Participating company may also display one (1) static station on-site at the indoor exhibit location for demonstration purposes
• Company may host an indoor 10' x 10' exhibit in GM World for an additional $2,500 or host a 10’ x 20’ exhibit in GM World for an additional $5,000. (10’ x 10’ is regularly priced at $3,250; 10' x 20' is regularly priced at $6,250 in GM World)
• Company to receive two (2) exhibitor badges with the display space; badges permit access to Ride & Drive track and exhibit areas – badges do not grant access to conference sessions. Full conference credentials must be purchased separately

Sales and marketing opportunities:

• Company logo will be posted on The Business of Plugging In website page under the Ride & Drive page
• Recognition in pre-conference promotions related to the Charging Stations at the Ride & Drive track
• Listing in the pocket agenda as a Charging Station Provider at the 2010 BPI Ride & Drive track
• Recognition of Ride & Drive Charging Station Participation on event signage

One (1) full registration providing access to:

• The Business of Plugging In Conference
• VIP Hospitality
• Welcome Reception
• Networking Lunch
• Industry Dinner

Ride & Drive Track Charging Station Company will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

Exclusive VIP/Speaker Hospitality Suite Sponsor – $20,000

The invitation-only VIP/Speaker Hospitality Suite at the Detroit Marriott Renaissance Center is the site where The Business of Plugging In panelists, industry leaders, speakers, sponsors and invited dignitaries will enjoy exclusive meeting, networking and hospitality opportunities. Renaissance Management’s Riverfront Suite will be the site of VIP/Speaker Hospitality.

This exclusive sponsorship provides exceptional visibility and affiliation with The Business of Plugging In Conference in a VIP networking environment. The VIP/Speaker Hospitality Suite will be open at the Detroit Marriott Renaissance Center for all three days of the conference. Only one sponsor may affiliate with this private reception area.

VIP/Speaker Hospitality Suite Sponsor Acknowledgement & Status

• Company logo on event-specific signage and tent cards
• The opportunity to display product and/or literature at the event

Additional Benefits Include:

• Sponsor will have the opportunity for four (4) designated company representatives to access the VIP/Speaker Hospitality Suite (Business of Plugging In Management requests at least one (1) sponsor company representative be present in the VIP/Speaker Hospitality Suite to greet & host guests during conference sessions)
• Sponsor will have the opportunity to provide guests accessing the VIP/Speaker Hospitality Suite with a gift (gift to include both Sponsor & BPI conference logo; gift to be provided by Sponsor)
• Company recognition on The Business of Plugging In website as VIP/Speaker Hospitality Suite sponsor with hyperlink
• Company logo posted on available screens in Suite via slide presentation
• VIP/Speaker Hospitality Suite Sponsor logo recognition on event signage at the event
• VIP/Speaker Hospitality Suite Sponsor designation on company representative name badges at the conference
• Opportunity to use conference name and trademark in promotional material, as reviewed and approved
• Logo and company listing on conference website
• Logo recognition in pocket agenda distributed on-site

Exhibit:

• 0’ by 10’ exhibit space in the Renaissance Ballroom Foyer (sponsor to pay move-in, move-out expenses)

Media Opportunities:

• VIP/Speaker Hospitality Suite Sponsor recognition in conference press kit and related materials
• Ability to distribute promotional information within Media Center

Advertising Opportunities:

• VIP/Speaker Hospitality Suite Sponsor logo recognition on conference website home page and sponsor page
• Banner ad (two ads, each business card size) on conference website

Two (2) registrations providing access to:

• The Business of Plugging In Conference
• Welcome Reception
• Networking Lunch
• Industry Dinner

VIP/Speaker Hospitality Suite Sponsor of this area will also have the ability to purchase additional conference registrations at a discounted price of $400 each (Limit 2).

– Media Center – Title Sponsorship – $15,000 (Details to be provided upon request)

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Conference Management by the Center for Automotive Research (CAR).

Conference Management