Agenda

  • Tuesday, October 11, 2011 2–8 p.m.

Dearborn Hyatt Regency

1 p.m. Registration: Grand Foyer

Registration Sponsored by: Bosch and Edison Electric Institute

2-5 p.m. Workshops: Grand Ballroom and Regency Ballroom

PEVs: Getting Plugged In to the Newest Technology

This workshop will present a review of the plug-in electric vehicle value chain — from plug to wheel — providing participants with technical and market knowledge. Presentations will be made by experts on various charging and electric drive technologies and on the challenges currently facing wide-scale PEV adoption. This session will also include a panel examining materials for light-weighting PEVs as well as a panel focused on materials strategies. The experts will divide their time between lectures and Q&A opportunities to ensure broad participation.  

Co-Moderators: Brett Smith, Co-Director and Assistant Research Director, Manufacturing, Engineering & Technology Group, and Jay Baron, President and CEO, Center for Automotive Research

Vehicle-to-Grid and Grid-to-Vehicle Connectivity

The value of vehicle-to-grid connectivity in a smart grid with PEVs can be an asset to improve grid efficiency, stability, and a source of revenue generation/cost savings for owners.  Bi-directional power and communication connectivity is key.  Insights will be offered by industry representatives including the battery industry, vehicle original equipment manufacturer, ancillary equipment manufacturer, electric grid utility, grid independent systems operator, and a standards organization.

Moderator: Erik Kallio, Team Leader, Transportation Energy Security, U.S. Army TARDEC  Presentation

Utility Perspectives on PEV Readiness

Facilitated by the Edison Electric Institute and utility leaders, this peer-to-peer workshop will offer case studies and discussions on utility challenges, opportunities, and innovative initiatives with respect to plug-in electric vehicle readiness and commercialization.  This session will cover communications, collaboration, and outreach efforts with state and local stakeholders, as well as the challenges of and potential solutions for multi-family dwelling charging. Discussion will also focus on other relevant, pressing, urgent, or otherwise noteworthy issues.

 Moderator: Rick Tempchin, Executive Director, Retail Energy Services, Edison Electric Institute  Presentation

6-8 p.m. Welcome Reception: Great Lakes Center

Sponsored by: Ernst & Young and Michigan Economic Development Corporation

4:30-8:30 p.m. Exhibition: Great Lakes Center

1–4:30 p.m. Ride & Drive: Media Only

4:30-7 p.m. Ride & Drive: All Attendees

 

Wednesday, October 12, 2011 8 a.m.–8:30 p.m.

Dearborn Hyatt Regency

7 a.m. Registration and Breakfast: Grand Foyer

Registration Sponsored by: Bosch and Edison Electric Institute

Breakfast Sponsored by: Protean

8 a.m. Industry Vision: Choices, Challenges and Opportunity: PEV Technology and the Consumer: Grand Ballroom

The plug in electric vehicle has arrived on the road.  Yet its’ future is far from certain.  Not only is the question who will be driving PEVs, but what will they be driving?  Both PEV technology and consumer perceptions are rapidly evolving. The panelist for the vision panel are the people making the business of plugging-in a reality.  The vision panel will include leaders from mass market PEV manufacturers discussing the challenges of developing new technology, and communicating new technology to the consumer.

Moderator: David Shepardson, Washington Bureau Chief, Detroit News

9:45 a.m. The E-volution of Transportation: Grand Ballroom

This session is organized and moderated by Ernst & Young’s Global Automotive and Cleantech Centers. Additional Panelists to be announced.

The introduction of PEVs has led to a wide variety of business opportunities for traditional automotive participants, and opened the door for those not historically involved in the motor vehicle industry. Companies are creating business models and strategies that leverage the unique aspects of plugging-in. The E-volution of Transportation panel will discuss new players, roles and strategies created by PEVs.

Co-Moderators: Jeffrey Henning, Global Automotive Markets Leader, Global Automotive Center, and Scott Sarazen, Global Cleantech Markets Leader, Ernst & Young

  • Chad Bell, Senior Director/Platform Lead, Personal Mobility & Transportation, Best Buy  Presentation
  • Rilck Noel, Vice President and Global Managing Director, Verizon
  • Mike Tinskey, Associate Director, Electric Vehicle Infrastructure, Ford Motor Company

11:30 a.m. Lunch: Regency Ballroom

1 p.m. Breakout Sessions: Grand Ballroom and Regency Ballroom

Consumer Insights: The consumer is finally getting the opportunity to drive PEVs. Early consumer response, and stakeholder reaction to it, will be an important part of creating a viable future market for PEVs. This panel will include representatives from consumer market analysis companies and industry stakeholders to consider the early lessons learned from the front line of the PEV market—the early adopters.

Moderator: Chelsea Sexton, Founder, Lightning Rod Foundation

  • Ed Kjaer, Director, Electric Transportation, Southern California Edison
  • Brendan Jones, Director of Marketing for Nissan LEAF, Nissan Motor Company
  • Cristi Landy, Product Marketing Manager, Chevrolet Volt,  General Motors Company

Community Preparedness: Getting PEV Ready: Cities and regions are moving to become plug in ready. This panel will include representatives from proactive cities to the strategies and opportunities to prepare for the implementation of PEVs.

Moderator: Edward Unger, President, Taratec Corp

V2G meet V2I: The fundamental DNA of the motor vehicle is undergoing a dramatic shift. This shift has several dimensions; perhaps the two most important are electrification of the powertrain (replacing internal combustion) and connectivity via vehicle communication technologies (supplanting independent operation of each vehicle). These two shifts offer potential synergies, such as using connectivity to locate nearby charging systems and enhance vehicle-to-grid power management.

Moderator: Richard Wallace, Director, Transportation Systems Analysis Group, Center for Automotive Research

3 p.m. Breakout Sessions: Grand Ballroom and Regency Ballroom

PEV Industry Forecast – Market Research: Much has been written about the PEV market of the future. Yet, that future remains greatly uncertain. This session will include market analysis of the short- and long-term PEV market, including insights into sales and production estimates, and component sourcing strategies.

Moderator: Bernard Swiecki, Senior Project Manager, Sustainability & Economic Development Strategies, Center for Automotive Research

PEV Infrastructure – Different Business Models for Charging: PEVs have significantly different infrastructure requirements from traditional vehicles; the charging infrastructure is key to the difference. Stakeholders from the auto and utility industries, as well as new entrants in the market, will highlight different strategies, opportunities for growth, and the challenges which must be resolved to achieve PEV business success and service standardization.

Moderator: Brandon Mason,  Senior Analyst, Autofacts, PwC

  • HervĂ© Borgoltz, Chief Executive Officer, Douaisienne de Basse Tension
  • Tom Debevoise, Federal Sales Director and eMobility expert, Bosch Software Innovations North America
  • Britta Gross, Director, Global Energy Systems & Infrastructure Commercialization, General Motors Company
  • Rebecca Hough, Chief Operating Officer, Evatran
  • Michael Mahan, Product General Manager, EV Infrastructure, GE Energy Industrial Solutions

Commercial Users – The First Frontier: Commercial fleets present an opportunity for early implementation of PEVs, from corporate cars, to rental fleets, to delivery vehicles. The Commercial Users panel will include fleet operators to assess the progress to date, lessons learned and future opportunities.

Moderator: Oliver Hazimeh,  PWC’s PRTM Management Consulting

6:30-8:30 p.m. Gala Dinner: The Henry Ford (transportation provided)

Sponsored by: PricewaterhouseCoopers and SPX

  • About The Henry Ford: America’s passion for innovation and invention is what inspired Henry Ford to found The Henry Ford more than 80 years ago. It’s a vast building—12 acres under a single roof—that is home to many innovations, including Thomas Edison’s light bulb, Luther Burbank’s hybrid plants, Buckminster Fuller’s Dymaxion house and Geodesic Domes and some of the first electric cars ever built. The goal of the Museum’s current “Innovation 1” initiative is to inspire all of us to broaden our points of view, to become more curious, and to ask “why” and “how” instead of just “what.” Learn more about The Henry Ford’s Innovation Initiative at http://www.oninnovation.com/

9:15 a.m.-6:00 p.m. Exhibition: Great Lakes Center

10 a.m.–6:00 p.m. Ride & Drive: All Attendees

 

Thursday, October 13, 2011 8 a.m.–1:15 p.m.

Dearborn Hyatt Regency

7 a.m. Registration and Continental Breakfast: Grand Foyer

Registration Sponsored by: Bosch and Edison Electric Institute

8 a.m. Government Panel: Politics, Policy and the Electrified City: Grand Ballroom

Policy will drive PEVs. There are a multitude of policy strategies that could enable the effective implementation of PEVS, but their effectiveness is uncertain. Sharing experience and vision is a critical first step in achieving the electrified city. This panel will include international, national, regional and local stakeholders to discuss public policy strategies that will help create market opportunity for PEVs.

Moderator: Sam Ori, Director of Policy, Electrification Coalition

  • James Connaughton, Executive Vice President, Corporate Affairs, Constellation Energy
  • Dr. Don Hillebrand, Director of Transportation Research,  Argonne National Laboratory
  • David Sandalow, Assistant Secretary for Policy and International Affairs, Department of Energy

10:15 a.m. Business Panel: Making the Case for PEVs; Now, and in the Future: Grand Ballroom

Several companies have PEVs in the market; others are preparing to launch new products. We are beginning to see the realities of a near-term market. The next challenge is to create a vision for the long-term success of PEVs. This panel will include representatives from vehicle manufacturers and others discussing the current generation of PEVs, and what the future might hold.

Moderator: Beth Lowery, Senior Knowledge Leader, Environmental Responsibility, LRN GreenOrder

  • Tanvir Arfi, President, SPX Service Solutions
  • Pamela Fletcher, Global Chief Engineer, General Motors Company
  • Nancy Gioia, Director, Global Electrification, Ford Motor Company
  • Geri Yoza, National Business Planning Manager, Product Marketing, Toyota Motor Sales, USA, Inc.

Noon Closing Lunch Session: Headlines from BPI: Grand Ballroom

Lunch Sponsored by: GE Energy

Offering the journalist’s perspective, the closing panel will bring together a select group of journalists to summarize the conference and discuss key lessons learned from the event.

Moderators: Brett Smith, Co-Director and Assistant Research Director, Manufacturing, Engineering & Technology Group, Center for Automotive Research

9:30-10:30 a.m. Exhibition: Great Lakes Center

Thursday Ride & Drive: Closed

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