Industry Vision: Choices, Challenges and Opportunity: PEV Technology and the Consumer
Mark Perry
Director, Product Planning and Strategy
Nissan Americas
Mark Perry is director of Product Planning and Strategy for Nissan Americas. His teams are responsible for several of the products in Nissan’s lineup including the Nissan LEAF and the electric car initiative. He leads the product planning teams to take approved vehicle concepts through development to launch and manages the product’s lifecycle.
Previously, Mr. Perry was director, Corporate Brand Management and Market Intelligence where he led the development of the brand strategies for Nissan and Infiniti in North America. Additionally his team led the global development of retail dealership facility designs for Nissan and Infiniti.Â
Over his 25 years with Nissan, Mr. Perry has held a variety of marketing, planning and sales management positions in both national and regional sales offices.
