Anthony Pratt

Anthony Pratt is Polk’s director of Forecasting for the Americas. A seasoned automotive industry expert, he is responsible for leadership, management and positioning of Polk’s expanding forecasting business in the U.S.  As a member of Polk’s Global Sales Leadership Team, he provides strategic oversight and is responsible for showcasing, selling and delivering forecasting products, services and business intelligence to the U.S. marketplace. Based at Polk’s Southfield, Michigan headquarters, he works closely with Polk’s global forecasting group in Essen, Germany.

Mr. Pratt’s professional career spans nearly two decades in the automotive industry, with extensive experience developing and leading automotive forecasting teams, as well as work for a number of global automotive suppliers.  Called upon extensively for his expertise, he has provided insight to a variety of influential media outlets including: Automotive News, The Financial Times, The Wall Street Journal, BusinessWeek, NBC Nightly News, CNBC and BBC World. 

Prior to joining Polk, Mr. Pratt led the Detroit-based Autofacts group for PricewaterhouseCoopers, LLC.  Before that, he served as senior manager of global powertrain forecasting at J.D. Power and Associates, providing strategic planning and automotive market analysis.  Additionally, Pratt has held marketing positions with TK Holdings (Takata), Federal-Mogul, NSK Ltd. and Freudenberg NOK.

Mr. Pratt has a master’s of business administration degree and bachelor’s degree in marketing from Michigan State University. An active board member since 2008, he was recently named president of the Society of Automotive Analysts.